Web Marketing Entreprise Fashion

With the world becoming more digital by the day, advertisers and marketers have begun to adapt more and more. As a result of every consumer become more in tune with the digital world, advertisers have had to do the same. this has resulted in an increase of technological research methods. These methods aim to hep companies create a clearer picture of exactly who their main consumers are. With the help of this technology, it has become easier and easier for advertisers to both identify their target audience, as well as figure out what their target audience likes and dislikes. Among these technologies used by fashion companies, Netnography has became one of the most useful and important tools in the industry.   What is Netnography   According to Robert Kozinets, “Netnography is the brach of ethnography (the scientific description of the customs of individual peoples and cultures) that analyses free behavior of individuals on the internet that uses online marketing research techni...

             The phrase "big data" refers to a collection of unstructured, organized, and unpredictable data collected from several sources in diverse forms with a large amount that cannot be managed with current data management approaches ( Ramadan, 2017, p. 1-2) . There are five parameters that define big data: -  Volume : The storage, structuring, and processing of large amounts of data is a key difficulty in big data.  In fact, by 2020, the information volume is predicted to have increased by 50 times. -  Variety : It signifies that the information is unorganized or semi-structured. Data might be in the document format, graphs, emails, audio, text, photos, video, logs, etc. -   Velocity : This term is most commonly used to describe data flowing from sensors, websites, and video streaming. -   Value : It refers to how useful the data to be evaluated is. To put it another way, is it worthwhile to delve into the data? Thi...

More than 1,6 billion people are shopping online (Statista, 2021). It’s a huge potential for online stores. When it comes to fashion websites, customers pay for more than just products: they pay for experience and aspirations. The emotions created by the fashion websites play an important role and make that customer will take out their credit card and purchase more. But for a fashion website, it’s more than just user-friendly, responsive and quick-to-load that customers are looking for. This is why fashion brands are attentive to UX and UI design approaches when it comes to their website building and design. But what are UX and UI design? UX design (User Experience) refers to the study of the user's expectations and needs for the creation of a website and/or a mobile application. It is therefore a question of taking into account the user's feelings when he or she navigates on a digital medium. The three words to remember when talking about UX design are understanding, optimisat...

               Data and fashion have never gone together in the past, but circumstances are changing, and a new junction between the digital and fashion sectors is forming. The industry has become more reliant on data to make educated judgments about customer preferences and market forecasts, but it still lacks a thorough knowledge of what constitutes "good" data and what constitutes "poor" data. For several years, data protection has been the subject of numerous regulations. The General Data Protection Regulation (GDPR), which went into effect in 2018 in the European Union, required shops to inventory and potentially delete personal data about customers. Customers might also get a duplicate of their information. According to research from throughout the world, the post-COVID-19 scenario for consumer firms, particularly luxury products, and services businesses, is a possible minefield owing to fast-rising customer worries about personal data ...

What is a cookie?   A cookie is a file placed on the user's computer by the Internet browser when he or she is browsing the Internet. This file is only composed of text and is therefore harmless. This file is generated by the server of the site consulted and is sent to the user's Internet browser. It is the browser that saves the file on the hard disk, as the server does not have direct access to the computer. Cookies were developed to improve the user experience, to allow websites to remember when a particular person visited. Cookies have thus played an important role in the development of the internet as we know it today. Each cookie has an expiry date, which varies from site to site. Cookies work within the framework of the hypertext transfer protocol (HTTP), which is a communication protocol between the client (the Internet user) and the server (the website). Cookies are inserted as code in every request that a site's server sends. Cookies are stored by the browser i...