Web Marketing Entreprise Fashion

With the world becoming more digital by the day, advertisers and marketers have begun to adapt more and more. As a result of every consumer become more in tune with the digital world, advertisers have had to do the same. this has resulted in an increase of technological research methods. These methods aim to hep companies create a clearer picture of exactly who their main consumers are. With the help of this technology, it has become easier and easier for advertisers to both identify their target audience, as well as figure out what their target audience likes and dislikes. Among these technologies used by fashion companies, Netnography has became one of the most useful and important tools in the industry.   What is Netnography   According to Robert Kozinets, “Netnography is the brach of ethnography (the scientific description of the customs of individual peoples and cultures) that analyses free behavior of individuals on the internet that uses online marketing research techni...

             The phrase "big data" refers to a collection of unstructured, organized, and unpredictable data collected from several sources in diverse forms with a large amount that cannot be managed with current data management approaches ( Ramadan, 2017, p. 1-2) . There are five parameters that define big data: -  Volume : The storage, structuring, and processing of large amounts of data is a key difficulty in big data.  In fact, by 2020, the information volume is predicted to have increased by 50 times. -  Variety : It signifies that the information is unorganized or semi-structured. Data might be in the document format, graphs, emails, audio, text, photos, video, logs, etc. -   Velocity : This term is most commonly used to describe data flowing from sensors, websites, and video streaming. -   Value : It refers to how useful the data to be evaluated is. To put it another way, is it worthwhile to delve into the data? Thi...

More than 1,6 billion people are shopping online (Statista, 2021). It’s a huge potential for online stores. When it comes to fashion websites, customers pay for more than just products: they pay for experience and aspirations. The emotions created by the fashion websites play an important role and make that customer will take out their credit card and purchase more. But for a fashion website, it’s more than just user-friendly, responsive and quick-to-load that customers are looking for. This is why fashion brands are attentive to UX and UI design approaches when it comes to their website building and design. But what are UX and UI design? UX design (User Experience) refers to the study of the user's expectations and needs for the creation of a website and/or a mobile application. It is therefore a question of taking into account the user's feelings when he or she navigates on a digital medium. The three words to remember when talking about UX design are understanding, optimisat...