Web Marketing Entreprise Fashion

               Data and fashion have never gone together in the past, but circumstances are changing, and a new junction between the digital and fashion sectors is forming. The industry has become more reliant on data to make educated judgments about customer preferences and market forecasts, but it still lacks a thorough knowledge of what constitutes "good" data and what constitutes "poor" data. For several years, data protection has been the subject of numerous regulations. The General Data Protection Regulation (GDPR), which went into effect in 2018 in the European Union, required shops to inventory and potentially delete personal data about customers. Customers might also get a duplicate of their information. According to research from throughout the world, the post-COVID-19 scenario for consumer firms, particularly luxury products, and services businesses, is a possible minefield owing to fast-rising customer worries about personal data ...

What is a cookie?   A cookie is a file placed on the user's computer by the Internet browser when he or she is browsing the Internet. This file is only composed of text and is therefore harmless. This file is generated by the server of the site consulted and is sent to the user's Internet browser. It is the browser that saves the file on the hard disk, as the server does not have direct access to the computer. Cookies were developed to improve the user experience, to allow websites to remember when a particular person visited. Cookies have thus played an important role in the development of the internet as we know it today. Each cookie has an expiry date, which varies from site to site. Cookies work within the framework of the hypertext transfer protocol (HTTP), which is a communication protocol between the client (the Internet user) and the server (the website). Cookies are inserted as code in every request that a site's server sends. Cookies are stored by the browser i...

The internet has made the world smaller than ever.  With growing technology as well as an increase in information available, every industry in the world has had to adjust to the digital age. The fashion industry is no different and as a result, website traffic and consumer online shopping habits have been more scrutinized than ever by fashion companies.   In the past, web analytics did not play as big of a role in the fashion, but with the advancement of technology, web analytics have came to the forefront of the entire industry with no signs of slowing down. What is Web Data Analytics?   Web data analytics is first the collection of information from a website, followed by the examination of the data collected. The benefits of collecting this data is plentiful for a company wanting to increase sales and consumer loyalty.   The company is able to pinpoint a consumer's habits which help them assess how to move forward in the growth of their company. The difficultly for...

  From the creation of the sewing machine to the emergence of e-commerce, fashion has always been at the vanguard of innovation. Sewing and cutting robots, AI algorithms that anticipate style trends, virtual reality mirrors in changing rooms, and a slew of other technologies demonstrate how technology is automating, customizing, and accelerating the fashion industry (CB Insights Research, 2021). Firms trying to improve their market position must embrace innovation, as new goods and services emerge on a regular basis. As a result of this, traditional business practices have been completely changed (González et al , 2014). Recently, as a creative industry, fashion has transformed significantly, therefore, the utilisation of new technologies, product innovation, and new business strategies have become crucial. Traditional sales and marketing tactics have been abandoned by innovative businesses, which have expanded their various strategies of marketing. In order to stand out, businesse...

While the Covid-19 crisis has changed many things in our lives, it is probably our shopping habits that have been turned upside down, especially for the fashion and apparel sector in general. 53% of those surveyed said that their shopping habits had changed permanently as a result of the pandemic. According to Census Bureau data released in mid-April 2020, clothing sales have fallen by 50.5% (Callahan, 2020). In addition, the COVID-19 pandemic has devastated the fashion industry's economic profit, which is expected to fall by 93% in 2020 (McKinsey, 2020). Thus, the pandemic has been particularly hard on the fashion and apparel industry. Today, understanding the evolution of consumer apparel consumption in the midst of the global COVID-19 pandemic is essential for fashion apparel brands and companies to identify what value means to consumers and find opportunities for growth. In any time of crisis, it is important to understand how consumer behavior is likely to change. Indeed, it...